Diary Week 7 — Hitting the Magic Tipping Point

Mike McGrail
3 min readJan 16, 2017

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Leaving a job with a comfortable salary and the security that brings is a big step to take. I did this for the second time in my life at the tail-end of last year, and since then I’ve had an uneasy feeling. There was a mark I had to hit to make that lingering fear fizzle away.

As last week brought itself to a close, that mark was hit. The tipping point where I’d won enough business to sustain my life. Not just mine, but that of my nearest and dearest. Phew. A massive weight off my shoulders. Time to go and push things further forward.

Self-doubt

Outwardly, I think I come across as a confident (perhaps overly so at times) person. I’m pretty secure in myself, but there are times when self-doubt can creep in. Can I do this again? Will I win new clients and deliver what they need? Am I still relevant? Last week gave me that little bit of validation I needed to feel at ease. Phew! I won’t be taking my foot off the gas, but I’ll be accelerating without that gnawing feeling in my stomach. There’s still some self-validation to carry out, but I’ve now got the freedom to do it.

Realising you aren’t suitable

I’ve been trying something new in the past week — a ‘vlog’. You know, documenting your life on video and sharing it with people online. I’m not very good at it. Every now and again, I was recording something I was doing — travelling to a meeting for example. Dull? You better believe it! If I’m going to do it, I want it to add value, so not just a behind-the-scenes look at my existence. Lots of people do that and do it very well, it’s just right now, as much as I love my life, it isn’t that exciting. My work excites me, but do you want to see a video of me writing a strategy? Thought not.

I did dabble in video in the past with VelociTV, a weekly digital marketing new programme I created for a while and enjoyed it, but it gave way to my podcast (coming back soon!) and I found the voice-only medium suited me better. I’ve done a fair bit of TV work over the years and I do a lot of public speaking, but regardless of that, I just don’t feel like I’m suitable for the sole focus being me. I keep trying it and deleting the videos.

Often people feel pressure to be everywhere — blogging, social, video, audio etc. I think there has to be a level of self-awareness when it comes to the mediums that suit you. I do a lot of video on Snapchat, but that’s off the cuff, lo-fi stuff and that’s why I like it. It’s not that video isn’t suitable for me, but the vlogging area of it certainly is! I’m comfortable with that.

Cheers for now!

Read the rest of my diary here. Like it? Please hit the heart!

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Mike McGrail
Mike McGrail

Written by Mike McGrail

Marketing consultant with 12+ years in the game. I work in whisky and gin marketing. It’s great. Writing about many things.

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