Mike McGrail

I’m Mike McGrail, a marketer working in the world of whisky and spirits. My day-job is as Head of Content at Wemyss Family Spirits, leading our content and social media strategy for three brands.

I’ve been in digital marketing since 2007 and have worked across a number of spirits brands in that time, from The Macallan to Isle of Harris Distillers and many others in between.

This blog will be focussed on my experiences, opinions and advice on marketing in the spirits world.

Contact

  • You can email me on mike.s.mcgrail(at)gmail.com
  • Follow me on Instagram @wemyss_mike
  • Connect on LinkedIn

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I’m Mike McGrail, a marketer working the in the world and whisky and spirits. My day-job is as Head of Content at Wemyss Family Spirits, leading our content and social media strategy for three brands.

I’ve been in digital marketing since 2007 and have worked across a number of spirits brands in that time, from The Macallan to Isle of Harris Distillers and many others in between.

This new blog is all about the challenge of getting ‘liquor to lips’ and will share my experiences, thoughts and tips.

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Mike McGrail

Mike McGrail

Marketing consultant with 12+ years in the game. I work in whisky and gin marketing. It’s great. Writing about many things.