Published inLiquor to Lips | Spirits Marketing Blog·Pinned5 Key Battles in Spirits MarketingHaving great products is merely a slender slice of the pie needed for success… Marketing spirits brands is tough. Most categories (maybe all!) are saturated, meaning not only is it hard to have a unique product, but also increasingly difficult to achieve brand stand-out. Add that to the fact that…Whisky4 min readWhisky4 min read
Published inLiquor to Lips | Spirits Marketing Blog·Mar 9, 2021My Favourite Booze Brand AdsA big part of my role is producing and directing videos; they’re easily my favourite form of content and I love to learn and draw inspiration from many sources. In this post, I look at some of my favourite ever ads from alcohol brands. Guinness | ‘Surfer’ 1998 The soundtrack, the drama, the character…Marketing2 min readMarketing2 min read
Published inLiquor to Lips | Spirits Marketing Blog·Mar 3, 2021About Mike McGrail (that’s me)I’m Mike McGrail, a marketer working in the world of whisky and spirits. My day-job is as Head of Content at Wemyss Family Spirits, leading our content and social media strategy for three brands. I’ve been in digital marketing since 2007 and have worked across a number of spirits brands in that time, from The Macallan to Isle of Harris Distillers and many others in between. This blog will be focussed on my experiences, opinions and advice on marketing in the spirits world.1 min read1 min read
Published inLiquor to Lips | Spirits Marketing Blog·Mar 2, 2021My VlogYou can find out more about my role and adventures in spirits marketing here (regularly updated).1 min read1 min read
Published inLiquor to Lips | Spirits Marketing Blog·Updated Mar 2, 2021What is Liquor to Lips?I’m Mike McGrail, a marketer working the in the world and whisky and spirits. My day-job is as Head of Content at Wemyss Family Spirits, leading our content and social media strategy for three brands. I’ve been in digital marketing since 2007 and have worked across a number of spirits brands in that time, from The Macallan to Isle of Harris Distillers and many others in between. This new blog is all about the challenge of getting ‘liquor to lips’ and will share my experiences, thoughts and tips.Marketing1 min readMarketing1 min read
Nov 24, 202022 Bourbons the Twitter Hive LovesI asked what I should buy and the response was huge. Maybe you’ll find one you like here? I’ve never really been a bourbon drinker. Unless you count far too much Jack Daniels as a student? I love whisky, or you may call it Scotch, in-fact, I even make my…Bourbon7 min readBourbon7 min read
Mar 13, 20208 UK Businesses on the Effect of Covid-19Covid-19 is having a clear impact on many aspects of life. Aside from those who contract the virus and fall ill, or tragically don’t survive it, the stamp it is, and will leave on business and the economy could be vast. As a small business owner, I wanted to know…Business12 min readBusiness12 min read
Mar 10, 2020Covid-19: A Small Business Killer?On the effects of Corona Virus on small businesses in the UK, and how some are adapting. A horrible realisation hit me hard last night; Covid-19 could seriously jeopardise the future of my business and livelihood. …Business6 min readBusiness6 min read
Oct 8, 2019Starting Your 1st Business? Are You Sure?!11 things to seriously consider before you take the plunge… Thinking of leaving your job to start a business? Great idea. Or is it? Some serious things to consider before taking the plunge, influenced by my eight years in business. 1 — Are you prepared for how hard it can…Entrepreneurship3 min readEntrepreneurship3 min read
Jun 24, 2019I’m an Impostor and I Like itOn being an impostor and why it’s actually a good thing… Impostor Syndrome. We hear so much about it, and a lot of people face it; perhaps when going through a career-change, launching their first business or becoming a parent. Noun: the persistent inability to believe that one’s success is…Impostor Syndrome3 min readImpostor Syndrome3 min read
